If the photographs you take contain humans, then you need a Model release form.
The use of the photographs you have taken of a person or where a person is visible in is where a Model Release Form plays a role. In a general sense, you may use these photographs for private use, editorial or fair use but if you publish it on your business social media page, it is likely seen as an advertisement and not private use. Whenever there is a commercial use element (any sort of business-related use or use that may lead potential business), you must get a Model Release Form signed.
Do not accept verbal consent. “Sure, no problem” can easily turn into “I would never” when money is involved.
A model release form would normally cost R750. We wanted to make them more accessible to all photographers which is why we have set the cost at R100 for the two.
- The information set out herein is provided for general information purposes only and should not be construed as legal advice from any lawyer or representative of our firm.
- Professional legal advice should therefore be sought before any action is taken based on the information set out herein.
- Sandenbergh Vosloo Attorneys do not accept any responsibility for actions taken without due consultation and no person shall have any claim of any nature whatsoever arising out of, or in connection with, the contents hereof against Sandenbergh Vosloo Attorneys and/or any of its partners and/or employees as well as the Hunters of Light, its directors, owners and employees against any loss, harm or damages suffered through the use of this agreement.