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I think most of us start out with our photography businesses photographing anything and everything. I had the best intentions of being a photojournalist when I first decided I was going to be a professional photographer, but I also needed to generate income, so my career actually started with wedding photography which quickly took over my life with the odd event and studio shoot thrown into the mix. I didn’t start my business with a clear creative plan, I was just glad to be getting paid for my work even though it wasn’t the work I truly wanted to be creating.
To cut a long story short, I started to follow my heart about 7 years into my career (folks it really doesn’t need to take this long) and seek out opportunities to take photographs that told stories & could make a positive impact. For me, that was photographing shelter dogs. I haven’t looked back and I’ve built a photography business based on my own unique style, a crazy little niche and I book clients who specifically want me to shoot portraits for them and see the value in the rate I charge (I’m not cheap).
Developing your own creative style will catapult your business into a whole new realm of amazing clients and income. Here are 5 Ways to Develop your own Creative Style:
It’s easy to be tricked into thinking that we have to shoot certain things to make money, or make work in a specific way because we’re afraid that doing it our way won’t sell and I’ve really discovered that the opposite is true. When you allow your inner creative voice some time to get out and shine, your business really will change for the better.
If you’ve got a creative idea that you’re not quite brave enough to explore or you know you’d like to take your photography business in a different direction, but you’ve no idea how to do it, please get in touch with me. I’d love to help you
Hunters of Light is an initiative to help motivate and inspire photographers. We welcome photographers of all skill levels and all camera brands, this group is all about creating beautiful images.
The Hunters of Light was founded by Quintin Mills, a Johannesburg photographer and videographer.